Do you want to increase your website’s search engine rankings? If not,then you must avoid 10 common SEO mistakes that could ruin your digital marketing strategy. These mistakes include using an un-optimized or wrong keyword,writing very ordinary content,and publishing non-original or plagiarized content. But how can you avoid making these mistakes? Follow these tips to improve your SEO strategy:
Using Un-optimized or Wrong Keyword
Using Un-optimized or wrong keywords is a serious mistake that could ruin your digital marketing strategy. People are not likely to find you if they search for weather today. But if you have an in-depth guide on B2B SEO,your keyword will be a more accurate representation of what your audience is looking for. People who are experts in your industry will naturally use keywords and latent semantic keywords to describe what they do. They will not leave your old page out as a zombie page.
Using keywords is a good way to display additional information about your business and attract potential customers who type those words into search engines. But don’t overdo it. Keyword stuffing will result in unreadable text and a negative user experience,which will affect your ranking position. Instead of using un-optimized or wrong keywords,use a mixture of both.
Content Being Mobile Unfriendly
A mobile-friendly website is preferred by Google and other search engines. The problem with content that’s not mobile-friendly is that it’s likely to be overlooked. This means that your website won’t be seen by thousands of mobile users. If your website is not mobile-friendly,you won’t be able to rank highly for your keywords. To check if your website is mobile-friendly,visit Google and type in “mobile-friendly” into their search bar.
Writing Very Ordinary Content
In order to rank higher,your content should be of high quality. People are looking for information that is relevant to what they’re searching for online,and websites that write content that is not relevant to the search will get penalized heavily by Google. Google penalizes websites that have duplicate content heavily and even check for plagiarism when ranking. To avoid being penalized by Google,make sure your content is at least 300 words long. Short content will only give your website the impression that you don’t know anything about your industry,so keep your content length to no less than one-third of that number. https://bbpress.org/forums/profile/backlinkbosscom/
SEO is important for many aspects of your marketing strategy,and if you make a mistake in one of these areas,your content will suffer. Not only will it suffer in terms of traffic,but it will also negatively affect your ROI and engagement. Unless you’re an expert,you can easily make one of these mistakes. You can start by reviewing the top SEO mistakes to avoid for your own content.
Publishing Plagiarized or Non-original Content
If you publish non-original or plagiarism-filled content,you’re jeopardizing your SEO strategy and compromising your reputation with Google. Google will penalize your site for duplicate content,and a penalty could even cost you traffic. Here are the top reasons why publishing non-original or plagiarism-filled content could ruin your digital marketing strategy. Listed below are the top five.
No matter what your business is,publishing original and unique content is essential for a healthy online presence. Google is a notoriously smart search engine,and it can identify plagiarized content by the author name,publishing date,and link to the original article. When Google finds duplicate content,it automatically puts it on the blacklist. In turn,this means that your content won’t reach the audience you want and will get no views. backlinkboss.com
Publishing non-original and plagiarism-free content builds a positive social media presence,which is vital for brand reputation. Social media networks are among the most effective ways to engage your target audience,and non-original content can seriously damage your SEO efforts. Inbound marketing,on the other hand,is about establishing a relationship with your target audience and driving traffic to your site.
Not Focusing on Long-Tail Keywords
There are some advantages of not focusing on long-tail keywords in SEO,including a lower level of competition. In addition,long-tail keywords typically have higher conversion rates,and more competitors are unlikely to rank for them. The best way to target long-tail keywords is to create high-quality content,add a lot of links to your site,and optimize your content for these long-tail terms.
Medium-tail keywords are not as competitive as long-tail keywords,but they are still worth the effort to rank for. They often require great content and high-quality inbound links to get high search engine rankings. Also,by focusing on one medium-tail keyword,you can concentrate on only a single piece of content,which should be more effective. Not only will you be able to rank for these longer-tail keywords,but you will also be able to reach new audiences.
When researching long-tail keywords,start with your prospective customers. Imagine what their average thought process is when they are looking for a product like running shoes. Instead of trying to predict what their long-tail search queries will be,describe the typical thought process of a customer when considering a purchase. While broad-tail keywords may seem appealing in the beginning,they will not be helpful for your website. If your customers find your website by using specific long-tail keywords,they are likely to make a purchase.
Targeting High Traffic Keywords Only
When determining your SEO strategy,don’t make the mistake of targeting high-traffic keywords only. While it’s important to have a well-rounded strategy,you should never base your entire digital marketing plan on keyword performance alone. When it comes to writing content,it’s important to write relevant content with high-quality content that relates to your primary keywords. In this article,Eilish Hughes explains 5 reasons why writing relevant content is better than targeting high-traffic keywords.
If you’re targeting high-traffic keywords only,you’re risking a lower conversion rate. High-volume keywords are difficult to rank for,especially if you don’t have an established brand. For example,if you’re a startup in the personal finance industry,targeting low-volume,low-search-volume keywords can be more effective. These phrases often contain qualifiers,meaning that users aren’t searching for a particular product or service. But the potential profit is worth it,because the competition for low-volume keywords is much lower.
While high-volume keywords are important for getting more traffic,low-volume ones are more likely to generate quality leads. These types of keywords have low competition,are highly relevant to your niche,and have high conversion potential. By targeting low-volume keywords,you can increase your conversion rate and avoid being overwhelmed by competition. It’s best to start small and work your way up,and don’t forget to incorporate low-volume keywords into your SEO strategy.
Skipping Meta Description & Title/Image Tags
The meta description is a brief paragraph that gives a clear idea of what a page on a website contains. It appears beneath the blue clickable links in search engine results and in snippets of articles shared on social media. While many website owners avoid this part of SEO,it’s worth considering for your site. If you’re not sure where to add your meta description,here’s how to do it.
Firstly,do not duplicate your meta description. This is because Google favors boilerplate text over unique,original content. It doesn’t make sense to duplicate your meta description,and if it did,your page would end up with a mediocre snippet. Furthermore,large online stores rarely use continuous text on important landing pages,and Google doesn’t find any better description elsewhere than internal menus,categories,and internal navigation.
Secondly,avoid using too many keywords. Your meta description should contain relevant keywords,but avoid using your brand name as it appears already in the page’s URL and meta title tag. Also,avoid using unnecessary punctuation and symbols. Lastly,don’t use long-tail keywords. Instead,use ampersands to save character space. Include your unique selling points and a call to action.
Using Too Short or Not Using Headings Properly
Using too short or not using headings can have detrimental consequences for your SEO rankings. While search engine bots can’t always read a full paragraph,they can certainly pick up on the content of a single sentence. That is why it is so important to use long-winded and comprehensive headings. Google’s crawler will pay particular attention to the H1 heading tag. However,many content writers use multiple H1 heading tags,confusing the bot.
In addition to having a negative effect on your SEO rankings,these mistakes can also hurt your page’s engagement. If you make these mistakes,your content will not be indexed. This will negatively affect your site’s conversion rate,engagement,and ROI. Make sure that you understand what makes a good SEO page and learn from it.