White papers can significantly boost your website’s SEO since they are not used to sell or promote products and services but to inform and educate readers.
Creating one may take hours of comprehensive research of your chosen topic,defining potential issues for customers,and providing them with solutions that address their problems.
Though anyone can write a white paper,you can hire an SEO expert in Hong Kong to make a compelling piece for you. But if you want to do it yourself,this article will introduce you to the types of white papers and how to write one.
3 Types of White Paper
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- The Backgrounder
The backgrounder is used to detail the technical features of a product or service. It is designed to simplify unfamiliar and complex technical information and enhance readers’ readability.
Backgrounders are best used to support a technical evaluation,launch a product,and promote an industry leader.
Furthermore,backgrounders are the easiest white papers to research and write because of their simple,straightforward structure.
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- The Numbered List
The numbered list is one of the most popular types of white paper. As the name implies,the key takeaways of a product or service are structured as a number list to make details easily digestible and more understandable.
Numbered lists may also be called Q&A lists or list-based articles.
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- The Problem/Solution
The problem/solution papers outline the specific problems that potential customers face. It makes a data-based argument about how a particular product or service can provide a new and improved solution to their problem.
This white paper is best used when generating new leads,educating salespeople,and shaping industry bloggers’ and journalists’ opinions.
How to Write a White Paper
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- Identify a topic and research it.
Before you start writing any paper in general,you will need to identify a topic and do extensive research about it. Knowing the facts about your chosen subject is essential for making substantial and compelling arguments about it.
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- Create an accurate outline.
Since white papers are long-form documents,creating an outline helps you define your target readers,organize your research,and develop the overall structure of your paper.
Outlining your paper accurately also ensures information and ideas are placed sequentially and with a thoughtful flow,making it easier to follow for your audience.
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- Write a compelling introduction.
The first paragraph of your white paper must be compelling and instantly captivate your readers’ attention. An attention-grabbing introduction is essential to help your paper stand out. Highlighting crucial and enticing details in your opening can help you engage with your target audience.
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- Format for easy reading.
writing a white paper,it is essential to consider formatting and readability as it helps readers find the information they need fast and is easier to digest. You may also use infographics and charts to give readers more clarity on the information you are trying to convey.
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- Revise and proofread.
Good writing comes from substantial revision. Most papers are not perfect on the first draft,so going through your work and proofreading ensures it is free of errors before you publish and share it with your target audience.
Final Thoughts
White papers are informational articles that present facts backed by research. It offers valuable insights to readers and influences their decisions,helping businesses convert more customers and ultimately generate more sales leads.
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